The recently introduced Kera Whip Hydrating Cream Conditioner formula –which is comprised of strengthening keratin proteins, smoothing silicones and conditioning oils designed to increase manageability and deeply hydrate without weighing the hair down —is packaged in a whipped cream-like container ($25).

The whipped cream actuator was chosen as the dispensing mechanism because the deep conditioner formula possesses a creamy texture. The container is designed with a soft touch material/finish with purple graphics that connect the product to the company’s infusion therapy collection. The script type face is also part of the Keratin Complex signature look. The company also color matched the actuator to the purple type on the bottle. World Wide Packaging provided the component and Shorewood-Packaging supplied the cartons.